Something strange is happening with your CRM. You’ve followed the best practices for your email marketing campaign but you’re not getting the leads you believed you could. There’s no reason why your sales team couldn’t have closed the deal if you just got your prospects to open that perfectly crafted pitch. But, your awesome email never even got opened. Your potential lead is D.O.A. on the side of the cyber highway and you have no idea what happened.
Your Email Marketing Analytics Leave Clues
Let’s get down into the nitty-gritty analytics of your email marketing with a magnifying glass and see how this could have possibly happened. Be honest with yourself: How many emails in your last campaign bounced? How many unsubscribes did you receive? What about reports of spam? These are the analytic clues that help paint the picture of the suspect. There is a trail of breadcrumbs all leading to a nefarious culprit that haunts the back alleys of every CRM.
Bad CRM Data Killed Your Sale
As the picture becomes clearer, you can easily see what you already might have suspected. That’s right. Bad data is the notorious killer of email marketing campaigns. You don’t have to be Sherlock Holmes to solve that mystery, but let’s take a look at the motive. Why did bad data kill the sale? Whether bad data takes the form of outdated contact information, a duplicate contact, the wrong domain name, a typo, awkward formatting, a missing field or a lack of personalization, one of these seemingly minor infractions causes a ripple effect of damage.
Here are three ways that your bad CRM data is killing your sales:
1. No one is opening your email or clicking through them
This could be attributed to a simple mistake of one character off on a domain or user name or a typo. That one tiny mistake might not just be relegated to one user either. Imagine missing out on closing a great sale just because of one bad character in an email. Seems pretty senseless, right?
2. Prospects are unsubscribing from your email
Maybe your email has been flagged by the user for receiving duplicate emails because they have two company email addresses. But if you’re getting unsubscribes, a lack of personalization is also a likely problem and your email was marched off to the gulag all because you didn’t say “Hey Susan!” with enthusiasm in the intro.
3. Your prospects aren’t engaging with your email
Perhaps your system addressed a prospect as “Michael” instead of how all of his colleagues and friends address him as “Mike”, which triggers a warning signal to him as a recipient that you clearly don’t know him and so he, therefore, has no time to bother with your email, sending it off the cliff of obscurity.
Regardless of the way your emails are failing to reach their intended goal of converting a prospect to a sale, if you have bad data, your campaign will never fully realize its full potential and you’ll never maximize your ROI from your CRM. Now that you know where the clues lead, it’s time to fight back.
Fighting Back Against Bad CRM Data
Did you know that one email can generate $42 for every $1 spent? Or that the e-mail marketing market is projected to increase to $17.9 billion by 2027? Those numbers aren’t anything to balk at. Tapping into a bigger market share and better ROI from your email marketing campaigns is what everyone wants, but you’re leaving dollars behind that are hidden right there in your CRM. This marketing goldmine is waiting to be unearthed by a system that can clean the grime of bad data away so you can do your best work. Your ROI is waiting on the table, you just need the right tool in your email marketing arsenal that can prevent wasted time and money and that cleans your data so you don’t have to.
The mystery sales killer has been identified – now’s your chance to have the right weapon to fight back against dirty CRM data forever. Transformania empowers marketing professionals and CRM administrators to realize the full potential of any customer relationship management system, seamlessly integrating into SAP, Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Constant Contact, Mailchimp and more! Working 24 hours a day, seven days a week, Transformania uses AI and Natural Language Processing to turn your CRM’s dirty data into a marketing goldmine of opportunity by continually cleaning and updating your dirty data so you can personalize and optimize your email campaigns.
