Transformania delivers results to you in seconds! After you connect your HubSpot account or upload your CSV file, we process your data super fast. Your results are then visible in your control panel and look like this:
You can then download the CSV file and upload the clean data back into your own CRM system!
Security and privacy are keep components of the work we do. First, when you connect your HubSpot account to our platform, you only share what you want to share. Second, we automatically remove and permanently delete all your data one year after we give you the results — no exceptions. Finally, in your Settings you have immediate control of your data. If you wish to permanently delete your data before the year arrives, you can do that quickly and easily.
Please remember that all data deletions are irreversible and even Transformania can not retrieve your deleted data. We do not remove your invoice and purchase information, as that is important for legal and accounting reasons.
Getting clean CRM data is simple and easy. Once you’ve logged in, you select to either securely connect to your HubSpot account, or you can upload a CSV file from any other CRM:
Then Transformania processes your data and delivers you great analytics to showcase both your good and bad data:
Finally, you can download the final results in a CSV file so you can select what refreshed, clean and formatted data to upload into your CRM!
All prices can be found here. You purchase credits, which are good for a one-year subscription, and then you use those credits to clean and format your CRM data. You can always add more credits to extend your subscription too!
One (1) credit allows you to clean one CRM record. So if you have 35,000 records in your CRM, you need 35,000 credits to clean and format all your data!
While we adhere to GDPR principles, all our servers and data are currently located in the United States. Therefore, we are not yet fully GDPR compliant if you worry about data sovereignty and where your data will reside. We are currently looking at placing services inside the EU, and when that happens, we will let you know!
That said, we have some fantastic GDPR-related features already built into our platform. For example, you can completely delete and erase all your processed data in the Transformania platform whenever you desire. Plus we adhere to a strict encryption regime for all data at rest and in transit within our systems and platform.
When we deliver you the finished, cleaned data, we include a couple columns of “Proc Codes” or processing codes and messages to let you know what transformations were made on each record in your CRM database.
For example, if you see the code E300, that means the record contains an “Invalid Email”. Or if you see an N111 code, that means “Prefix extracted”, so maybe the original first name had “Dr. Jill” and we correctly identified that “Dr.” should be removed and placed in its own “prefix” column.
Here are the current processing codes we use (as of March 12, 2022):
Code | Description |
A100 | Corrected ZIP Code |
A105 | Fixed city/state spelling |
A110 | Used company data |
A115 | Cardinal rule match |
A120 | Changed address component |
A125 | Fixed street spelling |
A130 | Fixed abbreviations |
A135 | Unique ZIP match |
A140 | Unofficial post office name |
A145 | Unique ZIP Code |
A150 | Military match |
A200 | Missing secondary number |
A205 | Insufficient/ incorrect address data |
A210 | Dual address |
A215 | Flagged address for LACSLink |
A220 | Flagged address for LACSLink |
A225 | Multiple ZIP+4, lowest used |
A230 | Better address exists |
A235 | No match, EWS: Match soon |
A240 | Bad secondary address |
A245 | Multiple response due to magnet street syndrome |
A250 | Unverifiable city / state |
A255 | Matched with ZIPMOVE |
A300 | Invalid city/state/ZIP |
A305 | No ZIP+4 assigned |
A310 | Same ZIP for multiple records |
A315 | Address not found |
A320 | Invalid delivery address |
A399 | Empty address data |
E110 | Email format corrected |
E115 | Multiple email addresses extracted |
E120 | Email appears deliverable |
E125 | Email status undetermined |
E204 | Suspicious email word |
E207 | Unknown/unusual TLD |
E210 | Email appears undeliverable |
E215 | Email appears role-based |
E300 | Invalid email |
E305 | Forbidden email word |
N100 | Full name split |
N103 | Organization converted to person |
N104 | Last/First syntax reversed |
N110 | Prefix created |
N111 | Prefix extracted |
N120 | Suffix extracted |
N130 | Nickname extracted |
N135 | Maiden name extracted |
N140 | Pre-married name extracted |
N141 | Phone extracted |
N142 | Email extracted |
N143 | Job title extracted |
N150 | Formal Dear created |
N160 | Informal Dear created |
N165 | Double-barrel name created |
N170 | Name formatted |
N172 | Duplicate word stripped |
N173 | Unknown suffix stripped |
N175 | Extraneous text stripped |
N176 | Leading/trailing character stripped |
N190 | Informal Dear created for contact with no name |
N200 | Possible name error |
N201 | Initials only |
N207 | Suspicious name word |
N208 | Duplicate name word |
N210 | Possible name/email mismatch |
N300 | Name invalid |
N301 | Name incomplete |
N302 | Forbidden name word |
N309 | Not a person |
N310 | Multiple people |
One credit equals one record. So if your list has 2500 records, or 2500 rows of data, then that means you need 2500 credits. After you login, you can purchase credits.
And if each of your contact records has multiple fields of data — for example, you collect each person’s email address, mailing address, name, and other data — you only need one credit for each contact record, regardless of the number of data fields you collect. So if you only have a name for a contact, it “costs” you the same to process that record as if you have the name, email, and mailing address. So the more data you process, the bigger bang for your buck!
Each credit will allow you to format the name of the record, check if the email will bounce, and format and polish the mailing address. If you only have a name for the record, that’s OK and we will only clean and process the name. But if you have also an email address, then we can check if the email will bounce. The more data you provide, the greater return on your investment you will receive!
While we can process email addresses from anywhere in the world, currently we focus on postal mailing addresses only in the United States. So if you have a mailing address form another country, we may provide some light touches to it, but we will not be able to fully format and fix the addresses. This will change soon, though, and we have more countries on our roadmap!
For American mailing addresses, we add the congressional districts, we standardize the street names, we add the complete zip code, and a whole lot more!