Transformania's 50+ Features Improve Marketing Campaign Performance

Personalization at Scale begins with Great Contact Data

Street Address Features

Bad Data Flagging
Undeliverable Address Flagging
Street Address Correcting
City Correcting
State Abbreviating-to-Name Converting
Name-to-Abbreviating Converting
5-Digit ZIP Code Correcting
Missing 5-Digit ZIP Code Enriching
ZIP+4 Correcting
Missing ZIP+4 Enriching
Distance from Address Enriching
U.S. Congressional District Enriching
County Name Enriching
County FIPS Enriching
Longitude Enriching
Latitude Enriching
Time Zone Name Enriching
Time Zone UTC Offset Enriching
Daylight Savings Time (DST) Observance Enriching
USPS Bar Code Enriching

Company/Organization Features

Bad Data Flagging
Naughty Word Flagging
Legal Name Converting
Missing Organization Name Enriching

Phone Number Features

Bad Data Flagging
Area Code Correcting
Missing Area Code Enriching

Email Features

Bad Data Flagging
Spam/Abuse Decoy Flagging
Role/Title Address Flagging
Naughty Word Flagging
Domain Spelling Correcting

Bad Data Flagging

Flags contacts that are unusable due to corrupted data, extraneous information  (e.g. company names, addresses, job titles, or websites mixed with names), or missing critical data such as first or last name.

SOURCE DATATRANSFORMANIA WARNING
I.M. HornyPossible naughty word(s) in name
Denise Davis - WebmasterExtraneous data in name
Feature Benefits:

  • Reduces bounces, blacklisting, ESP account deactivation, and costly returned mail.

Naughty Word Flagging

Flags names that contain naughty words and may be spam decoys or fictitious contacts.

SOURCE DATATRANSFORMANIA WARNING
I.M. HornyPossible naughty word(s) in name
Johnny A$$wipePossible naughty word(s) in name
Feature Benefits:

  • Reduces bounces, blacklisting, ESP account deactivation, and costly returned mail.
  • Keeps contact database clean.

Name Cleaning

Imposes proper capitalization, corrects improper punctuation, standardizes abbreaviations, and performs numerous other data formatting functions to improve the appearance of names.

SOURCE DATATRANSFORMANIA WARNING
Joseph A. SmithJoseph A. Smith
3Jane RobinsonJane Robinson
Mike Anderson.Mike Anderson
Travis O ‘ ConnellyTravis O‘Connelly
Feature Benefits:

  • Increases open and click/action rates by eliminating the appearance of junk mail.

Last Name, First Name Syntax Correcting

Automatically detects and corrects names that are displayed using Last Name, First Name syntax.

SOURCE DATATRANSFORMED FIRST NAMETRANSFORMED MIDDLE NAMETRANSFORMED LAST NAME
McHenry, Oliver AMOliverA.M.McHenry
Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.

Name Splitting

Splits name in full name column into prefix, first name, middle name, last name, and suffix.

SOURCE DATATRANSFORMED FIRST NAMETRANSFORMED MIDDLE NAMETRANSFORMED LAST NAME
Marc Adam DavisMarcAdamDavis
Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.
  • Avoids campaign-destroying openings like Good morning, Marc Adam Davis!

Prefix Extracting

Identifies, extracts, and formats prefixes (Ms., Dr., Lt. Col., etc.) from full name column. If your source data doesn’t contain a prefix, Transformania will create one (Mr., Ms., or Dr.) based on the contact’s likely gender or, if present, professional suffix (M.D., O.D., Ph.D, etc.)

SOURCE DATATRANSFORMED PREFIXTRANSFORMED FIRST NAMETRANSFORMED MIDDLE NAMETRANSFORMED LAST NAMETRANSFORMED SUFFX
Mr J Walter JohnsonMr.J.WalterJohnson
Ltc Maxwell CoryLt ColMaxwellCory
David AndersonMr.DavidAnderson
JOHN D MCARTHUR MDDr.JohnD.McArthurMD
Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Enables formal addressing (Mr., Ms., Dr.) if that’s your thing.

Suffix Extracting

One of Transformania’s most stunning features. There’s simply nothing else on the market that approaches its accuracy. Handles multiple suffixes with ease. Sorts multiple suffixes. Knows whether identical consecutive letters are a suffix or a person’s initials.

SOURCE DATATRANSFORMED FIRST NAMETRANSFORMED MIDDLE NAMETRANSFORMED LAST NAMETRANSFORMED SUFFIX
Melissa Jones MdMelissaJonesMD
Clifford M Paul Phd Jr mbaCliffordM.PaulJr., MBA, PhD
Jones, JD JDJ. D.JonesJD
Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.

DearMe™ Embedded Nickname Extracting

One of two Transformania features that identify and extract a contact’s informal or nickname from the source data (see also DearMe™ Email Nickname Extracting).

SOURCE DATATRANSFORMED FIRST NAMETRANSFORMED MIDDLE NAMETRANSFORMED LAST NAMETRANSFORMED NICKNAME
Michael “Stinky” CooperMichaelCooperStinky
Annabelle (Annie) GarciaAnnabelleGarciaAnnie
Feature Benefits:

  • Increases open and click/action rates by addressing recipients by their familiar, informal names.

DearMe™ Email Nickname Extracting (U.S. Patent Pending)

This is our favorite Transformania feature because it may have the greatest direct impact on marketing campaign performance. It identifies and extracts a contact’s informal or nickname from his/her email address, a surprisingly complex task which Transformania does so well that we have a U.S. patent pending on our proprietary process.

SOURCE DATATRANSFORMED FIRST NAMETRANSFORMED MIDDLE NAMETRANSFORMED LAST NAMETRANSFORMED NICKNAME
Robert Jones ([email protected])RobertJonesBobby
Feature Benefits:

  • Increases open and click/action rates by addressing recipients by their familiar, informal names.
  • Enables you to address Robert Jones as “Bobby” if that’s the name by which he’s known.

DearMe™ Salutation Creating

Transformania creates two salutations for each of your contacts, one formal and one casual. If you’re an experienced direct marketer, you know how difficult it is to put the right name in your salutation (e.g. Dear John or Good morning, Mary Jo!) In fact, if you want to know how difficult, just look in any Deleted email folder and you’ll find unread messages that begin with “Hello ROBERT M. JOHNSON” and “Good morning, Bartholomew” and “Hi A.”

How does Transformania solve this age-old problem? Like this:

SOURCE DATATRANSFORMED
FIRST NAME
TRANSFORMED
MIDDLE NAME
TRANSFORMED
LAST NAME
TRANSFORMED
NICKNAME
DearMe™
CASUAL SALUTATION
DearMe™
FORMAL SALUTATION
A Daniel Smith M.D.
([email protected])
A.DanielSmithDannyDannyDr. Smith
Bartolomew (Bart) LeeBartolomewLeeBartBartMr. Lee
Feature Benefits:

  • Increases open and click/action rates by addressing recipients by their familiar or formal names (your choice), and not by their initials for other inappropriate data.

SmartyCaps™ Case Converting

If you’ve used [fill in the blank] software to change the case (i.e. capitalization) of people’s names, we think that the results looked something like this:

ROBERT AR SMITH became Robert Ar Smith
RANDALL SNOOTINGTON III became Randall Snootington Iii
RONALD MCDONALD became Ronald Mcdonald

Starting today, by using Transformania, you’ll get these results instead:

SOURCE DATATRANSFORMED NAME
Robert Ar SmithRobert A. R. Smith
T. Randall Snootington IiiT. Randall Snootington III
Ronald McdonaldRonald McDonald
Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.

Transform your data today.

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