Transformania Blog Personalization Using Identity Formatting Boosts Email Marketing Campaign ROI Receiving an email that begins with “Hi there!” is friendly but obtuse, while an email…Matt SiegalAugust 24, 2020
Transformania Blog Email Personalization Engages Travel And Restaurant Customers During COVID-19 Downturn The combined Accommodation ($275 billion revenue annually) and Food Services ($899 billion) sector has been…Matt SiegalAugust 3, 2020
Transformania Blog GDPR Risks For Companies Lacking Clean Marketing Data At Transformania we work from an unwavering certainty that the General Data Protection Regulation (GDPR)…Matt SiegalJuly 27, 2020
Transformania Blog Risks and Rewards of Personalization in Marketing Messages As marketers and data scientists, A/B testing results, Web statistics, email metrics, and CRM analytics…Matt SiegalJuly 20, 2020
Transformania Blog Email Marketing Campaign Fizzle: The Cost of Neglecting CRM Data Hygiene How bad is poor data hygiene for good companies? In his recent analysis of the…Matt SiegalJuly 9, 2020
Transformania Blog Dynamic Duo of Personalization and Identification to Boost Email Marketing Performance Giving me a fudge cake with chocolate frosting on my birthday because you know that’s…Matt SiegalJuly 2, 2020
Transformania Blog What’s in a Name? Personalization, Email Marketing, and Your CRM Today’s business world is an extremely noisy place, with 24/7 news cycles, international market drivers…Matt SiegalJune 25, 2020
Transformania Blog Data Integrity and Your CRM Customer Relationship Management (CRM) systems have quickly established themselves as one of the most commonly…Matt SiegalJune 11, 2020