As marketers and data scientists, A/B testing results, Web statistics, email metrics, and CRM analytics illuminate the right paths for critical business decisions we make.
How bad is poor data hygiene for good companies? In his recent analysis of the oil-and-gas sector lag in optimizing data-based decision making, Ben Lamm
Giving me a fudge cake with chocolate frosting on my birthday because you know that’s my favorite is “Personalization”. But writing my nickname The Matt
Today’s business world is an extremely noisy place, with 24/7 news cycles, international market drivers shifting constantly, and email inboxes overflowing with questions, deadlines, and
Customer Relationship Management (CRM) systems have quickly established themselves as one of the most commonly implemented digital tools across industry sectors. With a Compound Annual
Receiving an email that begins with “Hi there!” is friendly but obtuse, while an email that starts with “Hi Matt” is friendlier and accurate.
The combined Accommodation ($275 billion revenue annually) and Food Services ($899 billion) sector has been doubly-hit hard in the past few years by a combination
At Transformania we work from an unwavering certainty that the General Data Protection Regulation (GDPR) is always on your radar, especially with the EU’s tough
