The 24/7 Data Quality Solution for Any CRM

Product

Transformania's data quality solution immediately and measurably improves the quality of contacts stored in any CRM platform. We use proprietary, patent pending NLP technology, automated web monitoring, and human analysis to clean and flag, format, personalize and enrich, and continuously update your contacts using millions of sources.

CRM HealthCheck by Transformania

Performs a free, comprehensive data quality assessment of your CRM and marketing lists

Successful email marketing campaigns begin with clean marketing lists.

CRM HealthCheck is a free service that identifies many of the common problems found in all marketing databases, including duplicates, typos, improper formatting, incomplete data, prank/spam contacts, and much more.

At no cost, the CRM HealthCheck Report provides a detailed analysis of your CRM, including counts of contacts that have any of more than two dozen problems.

Recommended for any organization that wants to identify problem data that can reduce the effectiveness of their  marketing campaigns.

CRM HealthCheck
Upload Data

Transformania Essentials

Instantly boosts email campaign performance and ROI by cleaning, personalizing, and de-duplicating your Excel, Outlook, or CRM marketing lists

Simply upload your marketing list in CSV file format, or connect your CRM. Instantly, Transformania’s patent-pending technology begins cleaning, splitting, formatting, personalizing, and deduplicating it. Next, watch your email marketing campaign results soar. It’s that simple.

Recommended for organizations with up to 50,000 marketing contacts that are stored in Excel, Outlook, or a single CRM platform such as Salesforce, HubSpot, or Zoho.

Transformania Professional

Continuously monitors the health of your CRM and ensures that every contact is optimized for maximum email campaign performance and ROI

Your leads and customers come from many channels (web forms, social media, call centers, email, affiliates, and others). Regardless of your contact sources, Transformania Professional acts as your CRM’s “bouncer” by ensuring that every contact looks its best before it enters your marketing list. Duplicates in the same list are identified and merged. Typos, improper capitalization and formatting, and incorrect name splitting are detected and corrected; formal and casual salutations (i.e. personalization) are added; prank names and spam/decoy records are flagged; email addresses are validated; and extraneous data that’s embedded in names (nick names, maiden names, phone numbers, email addresses, job titles, etc.) are extracted.

Recommended for organizations whose marketing contacts are maintained in one CRM platform such as Salesforce, Hubspot, Zoho, etc. and therefore don’t require multi-platform SSoT “match and merge” de-duplication.

Processing data
Orders

Transformania Enterprise

A customizable data quality and personalization platform that ensures a clean, accurate CRM for maximum marketing ROI

In addition to all of the Professional edition features, Enterprise adds multi-platform matching and de-duplication with advanced “single source of truth” (SSoT) technology. It also provides additional customization capabilities.

Recommended for organizations whose marketing contacts are maintained in more than one CRM platform and that require multi-platform SSoT “match and merge” de-duplication.

CRM HealthCheck by Transformania

Performs a free, comprehensive data quality assessment of your CRM and marketing lists

Successful email marketing campaigns begin with clean marketing lists.

CRM HealthCheck is a free service that identifies many of the common problems found in all marketing databases, including duplicates, typos, improper formatting, incomplete data, prank/spam contacts, and much more.

At no cost, the CRM HealthCheck Report provides a detailed analysis of your CRM, including counts of contacts that have any of more than two dozen problems.

Recommended for any organization that wants to identify problem data that can reduce the effectiveness of their  marketing campaigns.

CRM HealthCheck Report
Upload Data

Transformania Essentials

Instantly boosts email campaign performance and ROI by cleaning, personalizing, and de-duplicating your Excel, Outlook, or CRM marketing lists

Simply upload your marketing list in CSV file format, or connect your CRM. Instantly, Transformania’s patent-pending technology begins cleaning, splitting, formatting, personalizing, and deduplicating it. Next, watch your email marketing campaign results soar. It’s that simple.

Recommended for organizations with up to 50,000 marketing contacts that are stored in Excel, Outlook, or a single CRM platform such as Salesforce, HubSpot, or Zoho.

Transformania Professional

Continuously monitors the health of your CRM and ensures that every contact is optimized for maximum email campaign performance and ROI

Your leads and customers come from many channels (web forms, social media, call centers, email, affiliates, and others). Regardless of your contact sources, Transformania Professional acts as your CRM’s “bouncer” by ensuring that every contact looks its best before it enters your marketing list. Duplicates in the same list are identified and merged. Typos, improper capitalization and formatting, and incorrect name splitting are detected and corrected; formal and casual salutations (i.e. personalization) are added; prank names and spam/decoy records are flagged; email addresses are validated; and extraneous data that’s embedded in names (nick names, maiden names, phone numbers, email addresses, job titles, etc.) are extracted.

Recommended for organizations whose marketing contacts are maintained in one CRM platform such as Salesforce, Hubspot, Zoho, etc. and therefore don’t require multi-platform SSoT “match and merge” de-duplication.

Processing data
Orders

Transformania Enterprise

A customizable data quality and personalization platform that ensures a clean, accurate CRM for maximum marketing ROI

In addition to all of the Professional edition features, Enterprise adds multi-platform matching and de-duplication with advanced “single source of truth” (SSoT) technology. It also provides additional customization capabilities.

Recommended for organizations whose marketing contacts are maintained in more than one CRM platform and that require multi-platform SSoT “match and merge” de-duplication.

Be The Hero Your CRM Wants You To Be!

Transformania’s features easily format, fix, enhance and continuously update the contact data in your CRM, contact database, spreadsheet, and anywhere you securely hold your critical assets.

Features

From Our Laboratory To Your CRM

DearMe™ Embedded Nickname Extracting

One of two Transformania features that identify and extract a contact’s informal or nickname from the source data (see also DearMe™ Email Nickname Extracting).

SOURCE DATA
TRANSFORMED FIRST NAME
TRANSFORMED MIDDLE NAME
TRANSFORMED LAST NAME
TRANSFORMED NICKNAME
Michael “Stinky” Cooper
Michael
Cooper
Stinky
Annabelle (Annie) Garcia
Annabelle
Garcia
Annie

Feature Benefits:

  • Increases open and click/action rates by addressing recipients by their familiar, informal names.
Identify and extract a contact’s informal salutation or nickname from the source data.

DearMe™ Email Nickname Extracting (U.S. Patent Pending)

This is our favorite Transformania feature because it may have the greatest direct impact on marketing campaign performance. It identifies and extracts a contact’s informal or nickname from his/her email address, a surprisingly complex task which Transformania does so well that we have a U.S. patent pending on our proprietary process.

SOURCE DATA
TRANSFORMED FIRST NAME
TRANSFORMED MIDDLE NAME
TRANSFORMED LAST NAME
TRANSFORMED NICKNAME
Jones, Robert P. ([email protected])
Robert
P.
Jones
Bobby
Suzanne Meng ([email protected])
Suzanne
Meng
Suzy

Feature Benefits:

  • Increases open and click/action rates by addressing recipients by their familiar, informal names.
  • Enables you to address Robert Jones as “Bobby” if that’s the name by which he’s known.
Transformania creates two salutations for each of your contacts: one formal and one casual. If you’re an experienced marketer, you know how difficult it is to put the right name in your salutation!

DearMe™ Email Nickname Extracting (U.S. Patent Pending)

This is our favorite Transformania feature because it may have the greatest direct impact on marketing campaign performance. It identifies and extracts a contact’s informal or nickname from his/her email address, a surprisingly complex task which Transformania does so well that we have a U.S. patent pending on our proprietary process.

SOURCE DATA
TRANSFORMED FIRST NAME
TRANSFORMED MIDDLE NAME
TRANSFORMED LAST NAME
TRANSFORMED NICKNAME
Jones, Robert P. ([email protected])
Robert
P.
Jones
Bobby
Suzanne Meng ([email protected])
Suzanne
Meng
Suzy

Feature Benefits:

  • Increases open and click/action rates by addressing recipients by their familiar, informal names.
  • Enables you to address Robert Jones as “Bobby” if that’s the name by which he’s known.
Identify and extract a contact’s informal or nickname from their email address — a surprisingly complex task which Transformania does so well!

Name Cleaning

Imposes proper capitalization, corrects improper punctuation, standardizes abbreaviations, and performs numerous other data formatting functions to improve the appearance of names.

SOURCE DATA
TRANSFORMANIA FORMATTING
3Jane ROBINSON
Jane Robinson
Chavez, Stephanie
Stephanie Chavez
Mike anderson.
Mike Anderson
Travis O ‘ Connelly
Travis O‘Connelly

Feature Benefits:

  • Increases open and click/action rates by eliminating the appearance of junk mail.
Imposes proper capitalization, corrects improper punctuation, standardizes abbreviations, and performs other data formatting.

Name Splitting

Splits name in full name column into prefix, first name, middle name, last name, and suffix.

SOURCE DATA
TRANSFORMED PREFIX
TRANSFORMED FIRST NAME
TRANSFORMED MIDDLE NAME
TRANSFORMED LAST NAME
TRANSFORMED SUFFIX
Marc Adam Davis
Marc
Adam
Davis
Yvonne Van Westen MD
Dr.
Yvonne
Van Westen
M.D.
Minh Van Phd
Dr.
Minh
Van
Ph.D.
Lt Col Uma Rose Chintapalli MBA
Lt. Col.
Uma
Rose
Chintapalli
MBA
RICHARD DE LA LUZ JR
Richard
de la Luz
Jr.

Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.
  • Avoids campaign-destroying openings like Good morning, Marc Adam Davis!

Splits a full name into prefix, first name, middle name, last name, and suffix. And if there is a nickname, we do that too!

Bad Data Flagging

Flags contacts that are unusable due to corrupted data, extraneous information  (e.g. company names, addresses, job titles, or websites mixed with names), or missing critical data such as first or last name.

SOURCE DATA
TRANSFORMANIA WARNING
I.M. Horny
Possible naughty word(s) in name
Denise Davis – Webmaster
Extraneous data in name

Feature Benefits:

  • Reduces bounces, blacklisting, ESP account deactivation, and costly returned mail.
Reduces bounces, blacklisting, ESP account deactivation, and costly returned mail.

Bad Data Flagging

Flags contacts that are unusable due to corrupted data, extraneous information  (e.g. company names, addresses, job titles, or websites mixed with names), or missing critical data such as first or last name.

SOURCE DATA
TRANSFORMANIA WARNING
I.M. Horny
Possible naughty word(s) in name
Denise Davis – Webmaster
Extraneous data in name

Feature Benefits:

  • Reduces bounces, blacklisting, ESP account deactivation, and costly returned mail.
Flags names and data that contain naughty words or fictitious contacts.

SmartyCaps™ Case Converting

If you’ve used [fill in the blank] software to change the case (i.e. capitalization) of people’s names, we think that the results looked something like this:

ROBERT AR SMITH became Robert Ar Smith
RANDALL SNOOTINGTON III became Randall Snootington Iii
RONALD MCDONALD became Ronald Mcdonald

Starting today, by using Transformania, you’ll get these results instead:

SOURCE DATA
TRANSFORMED NAME
Robert Ar Smith
Robert A. R. Smith
cheryl p suzuki
Cheryl P. Suzuki
T. Randall Snootington Iii
T. Randall Snootington III
Rosanna Mcdonald
Rosanna McDonald

Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.

Fixes incorrect and poor capitalization that even other software and some humans fail to detect and correct.

Last Name, First Name Syntax Correcting

Automatically detects and corrects names that are displayed using Last Name, First Name syntax.

SOURCE DATA
TRANSFORMED FIRST NAME
TRANSFORMED MIDDLE NAME
TRANSFORMED LAST NAME
McHenry, Oliver AM
Oliver
A.M.
McHenry
Xiang Zipei
Zipei
Xiang

Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.

Automatically detects and corrects names that are displayed using Last Name, First Name syntax.

Prefix Extracting

Identifies, extracts, and formats prefixes (Ms., Dr., Lt. Col., etc.) from full name column. If your source data doesn’t contain a prefix, Transformania will create one (Mr., Ms., or Dr.) based on the contact’s likely gender or, if present, professional suffix (M.D., O.D., Ph.D, etc.)

SOURCE DATA
TRANSFORMED PREFIX
TRANSFORMED FIRST NAME
TRANSFORMED MIDDLE NAME
TRANSFORMED LAST NAME
TRANSFORMED SUFFIX
Mr J Walter Johnson
Mr.
J.
Walter
Johnson
Ltc Md Ibrami Md
Lt. Col.
Mohammed
Ibrami
MD
Celeste Faith Mesmer
Ms.
Celeste
Faith
Mesmer
JOHN D MCARTHUR MD
Dr.
John
D.
McArthur
MD

Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Enables formal addressing (Mr., Ms., Dr.) if that’s your thing.

Identifies, extracts, and formats prefixes (Ms., Dr., Lt. Col., etc.) from the name. And Transformania will create one based on other data in the contact’s record!

Fetch!
Transformania’s Fetch! feature continuously monitors millions of sources for changes to your marketing contacts and CRM data. When a change is detected, your CRM is automatically updated with the new information. Say goodbye to outdated email addresses, phone numbers, job titles, and companies.

Suffix Extracting

One of Transformania’s most stunning features. There’s simply nothing else on the market that approaches its accuracy. Handles multiple suffixes with ease. Sorts multiple suffixes. Knows whether identical consecutive letters are a suffix or a person’s initials.

SOURCE DATA
TRANSFORMED FIRST NAME
TRANSFORMED MIDDLE NAME
TRANSFORMED LAST NAME
TRANSFORMED SUFFIX
Melissa Jones Md
Melissa
Jones
MD
Clifford M Paul Phd Jr mba
Clifford
M.
Paul
Jr., MBA, PhD
Garcia, JD JD
J.D.
Garcia
JD

Feature Benefits:

  • Increases open and click/action rates and builds trust by eliminating the appearance of junk mail or (gasp!) purchased marketing lists.
  • Reduces spam reports/unsubscribes.

One of Transformania’s most stunning features. There’s simply nothing else on the market that approaches its accuracy. Handles multiple suffixes with ease.